Updated: Jan 16, 2020
Goal setting! We hear people talk about it all the time for personal and professional development but is it really an important step? ABSOLUTELY it is! Setting goals is a crucial step in any business owner’s planning process. Sometimes, the problem is how to set goals and even more difficult, how do you achieve them.
Learning how to establish goals for your business specifically involves determining what makes your business your business, what you want the future of your business to be and the services you are providing. Goal setting is not an immediate process and is time consuming but worth it.
1. Create a timeline with long-term goals
Long-term goals should be about three to five years out. These goals focus on the present and the future of the organization, allowing you to forecast what you hope to see as outcomes. They should also be attainable and concrete. A timeline should be attached to your long-term goals with anticipated dates to keep you on track. If your business has other departments or employees, it’s a good idea to also indicate who should be completing what tasks (i.e.: human resources, accounting, administrative assistant, etc.).
2. Implement short-term goals
Long-term goals tend to be task driven and based on future outcomes. Short-term goals are those that focus on the present and items that need to be taken care of sooner rather than later. They could include setting up your social media, creating a website and developing marketing materials. Short-term goals are the support system of the long-term goals set.
3. All your goals should be visible all the time
A written plan with your goals is important and necessary to achieving them. Just as important is to keep them visible for you to review them often, especially your short-term goals. Distractions happen and can take your mind off your goals quickly and easily. The best way to remind yourself of those goals and return from your distractions is to keep your goals in a place you can view them consistently. Remember, when you make goals and either don’t write them down or stash them away somewhere, they can be easily forgotten which means you won’t achieve them, or they will be achieved much later than anticipated.
4. Don’t allow setbacks to stop you
In your journey to achieving your goals, there will be roadblocks, obstacles and challenges. It’s to be expected. It’s a normal occurrence. Sometimes they may even throw you off track. The most important thing to remember is to not allow those setbacks to keep you off track. Planning is key so if you are able to create a list of possible setbacks before they happen, you can come up with a plan to overcome them, should they come up. When challenges arise that you are not prepared for, remember your commitment to your business and future. Let that guide you as you deal with issues. Don’t give up on yourself or your business because of setbacks. Let your setbacks set you up for an amazing comeback.
Goal setting is a process but it’s one you should embrace. It’s worth every moment that it takes to create and plan out your goals and your plan to achieve them. Trust the process because it will pay off.